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Company Profile

Joanie Perales, Owner - Fairy Tale Jewels LLC - Katy, Texas

Jewelry lovin' fashionista has baby.  Baby inherits mommy's obsession for sassy, yet high-quality jewels.  Mommy shops 'til she drops only to find plastic, plated, mass-produced, stretchy and "oh so blah" jewelry.  Mommy takes matters into her own hands, literally, and creates her own jewels. Baby gets lots of "ooohs and ahhhs".  Mommy's having so much fun, mommy turns passion into business.  And so began Fairy Tale Jewels.


Established in the Summer of 2003, Fairy Tale Jewels quickly blossomed into a "must have" accessory line. A super sassy and ultra chic children's jewelry label, designed exclusively for the petite fashionista.  Collections range from chunky and funky to sassy and classy. We offer a little bit of everything to accent each Princess' personality.

Each piece of jewelry is individually hand-crafted with the finest jewelry components.  We only use .925 sterling silver clasps, beads, charms and findings, 14 karat gold-filled beads, Chinese freshwater pearls and sparkling cubic zirconia beads.  Each piece is individually handstrung on the most durable beading wire available (strong enough to withstand 23 lbs. of pressure).  Every jewel in our studio is "kid-tested and Princess-approved".

Our number one priority is making sure that all of our online guests are 110% satisfied.  We always welcome your comments and suggestions on how we can make your Fairy Tale Jewels experience a positive one.  Your feedback is what makes us continue to grow and be successful.

Thank you to each and every individual who has helped to make Fairy Tale Jewels one of the most highly sought after designer children's collections available today.  We look forward to many more years of adorning your Princess with the most precious jewelry in the world.

Fairy Wishes,

Joanie Perales, Founder/Designer
Fairy Tale Jewels, LLC

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